Belief Resonance and AI Narratives
BRAIN (Belief Resonance and AI Narratives) is a research initiative exploring how people engage with new information in an era shaped by generative AI and social media. The project investigates why some messages resonate deeply—reinforcing values and group identity—while others are ignored or rejected.
By building computational models of belief systems and combining them with experiments, physiological data, and large-scale online analysis, BRAIN aims to understand the dynamics of belief formation and change at both individual and community levels.
The insights and tools developed through this work will help us better navigate the evolving communication landscape, support healthy public discourse, and promote understanding across different perspectives.
Funding
This project is funded by AFOSR award FA9550-25-1-0087.
Team
PI Team
- Yong-Yeol “YY” Ahn – Indiana University
- Jisun An – Indiana University
- Alessandro Flammini – Indiana University
- Maria Elizabeth (Betsi) Grabe – Boston University
- Gregory Lewis – Indiana University
- Filippo Menczer – Indiana University
- Timothy R. Tangherlini – University of California, Berkeley
- Madalina Vlasceanu – Stanford University
Additional IU collaborators
- Brea Bailey
- Pasan Kamburugamuwa
- Haewoon Kwak
- Byunghwee Lee
- Sujata Punait
- Ben Serrette
- Caitlin Watkins
Students
Indiana University
- Rachith Aiyappa
- Fan Huang
- Zoher Kachwala
- Joseph Malone
- Rasika Muralidharan
- Weihong Qi
- Shintaro Sakai
- Özgür Can Seçkin
- Vincent Wong
- Devin Wright
- Lake Yin
- Juliette Zerick
- Larry Zhang
- Wanying Zhao
Boston University
Stanford University
University of California Berkeley